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Motorcycle racing resumed in the early fifties. MV Agusta became a racing legend thanks to outstanding progress in performance and technology. The publicity generated by its competitive success brought Cascina Costa increased sales of its range of versatile, economical bikes that responded perfectly to market demand. Moreover, racing generated offshoots such as the sumptuous 4-cylinder…
The 1960s saw the advent of mass car ownership, causing a sharp slowdown in the motorcycle market. MV Agusta reacted to this shift in consumer tastes with true enterprising spirit by offering new models that would continue to appeal to motorcycle enthusiasts. Of these, the one that went down in history was the 600, the…
After the controversy surrounding the Iannucci affair had died down, MV Agusta was back in the news in the spring of 1992 thanks to an unexpected statement from Cagiva Motor’s press office. It was officially announced that ownership of the Cascina Costa trademark would go to Castiglioni’s group following lengthy negotiations with a number of…
