The Australian and New Zealand distributor of MV Agusta, Urban Moto Imports (UMI), met last week with Giovanni Castiglioni, President of MV Agusta, and witnessed a busy production line at the famous Schiranna factory where their latest order of the Brutale 800 and F3 RC models took shape.
Talks resumed with a captivating presentation of future projects and current vision of the historic marque on the back of the recent company reorganisation. Giovanni further expanded on planned production levels, which are ramping up to meet growing markets for the brand such as Australia. Much of the success owed to the new Turismo Veloce, Brutale 800 and Dragster leading the sales charge.
Giovanni reminded the UMI team that for MV Agusta, the success of the marque is created from the passion of those who work at the factory and the persistence of proudly maintaining the tradition of building motorcycles by hand, with built in leading edge technology and exuberant design.
MV Agusta has never been shy to push the boundaries and as it happened that on the same weekend of the visit, the Zagato inspired F4Z was launched at the ‘Chantilly Arts & Elegance’ show and won the Prix Spécial award, the first of its kind. Another number of firsts also happened to be on display at the factory including the 2016 Diablo Rosso Dragster, 2016 Lewis Hamilton Dragster RR, 2016 special military Dragster 800 and the very exclusive number one off the production line, F4 Senna.
As the UMI team walked along the production line, they were reminded of the history and names that make up part of the peaceful lakeside factory, including designers like Tamburini and Zagato, brands such as Cagiva and Husqvarna, riders like Agostini, Surtees and Hailwood. And then there are the stories such as 9 time World Champion Valentino Rossi, who started out on a Cagiva Mito which was produced on the same line under the direction of the late Claudio Castiglioni, father of Giovanni. Lewis Hamilton is another name, the first time a Formula One Champion has helped to create a motorcycle.
There is no question MV Agusta has intrinsically been part of motorcycling history and will continue to create motorcycles that we all dream to own and want to watch race. With so many projects planned, you can expect MV Agusta will have many more surprises, collaborations and innovations to reveal soon. Stay tuned for the 2016 EICMA event, as we can expect to see the next unveiling of a masterpiece.